Survey: Nearly 20 percent of social game fans are brand new gamers

And you claim to "dabble" in FarmVille and the like--we're onto you. A new survey by Bejeweled Blitz maker PopCap and Information Solutions Group found that 68 percent of social gamers play said games at least once daily. That amounts to 81 million players, while a still-impressive 49 million (41 percent) report playing social games multiple times daily.

The survey was completed by 1,201 people (801 in the U.S. and 400 in the UK) who reported playing social games more than 15 minutes a week. All in all, according to this survey, social games are on the rise, but you already knew that. What's important to note is that 17 percent of all social gamers have never played a video game before. (According to the survey, they're mostly 50 plus women.) While much smaller than you might have imagined, it's without a doubt that the genre has literally created a new breed of gamer.

As these new social gamers continue to invest themselves in their favorite Facebook games more traditional companies will undoubtedly attempt to garner their attention. Of course, these folks will have different expectations of what a video game actually is, and therefore change how games are made ... perhaps across the board.

And, according to the survey, more folks between 18 and 29 years old are playing social games, who have more likely than not played video games before. When new demographics crop up in any industry, they're almost immediately targeted. The social games movement will be no different, and color us intrigued to see the results. Click here to see the full survey.

Do you consider yourself a new breed of gamer, or one that's simply taken an interest to social games? How do you think social games will continue to change video games across the board?

Is EA's PopCap working on casino-style Facebook games? [Rumor]

Is PopCap looking to go toe to toe with Zynga and DoubleDown Interactive's casino Facebook games? According to GeekWire, a bunch of rather specific domain purchases by the recently-acquired company certainly suggest that's the case. Well, that and a recent trademark application ... and a Facebook page created with that very same trademark. Alright, PopCap has been terrible at keeping this whole thing a secret.

Lucky Gem CasinoThe game in question might be titled "Lucky Gem Casino," as Fusible points out that the Bejeweled creator recently changed a Facebook page it owns to reflect the new title. The Info tab on the page reads, "Thanks for visiting! PopCap Casino is the future home of some amazing, casino-style social games from PopCap, the worldwide leader in casual gaming."

With wording like that, it sounds as if Lucky Gem Casino will be a suite of casino games from the developer, much like DoubleDown Casino. And if you take a peak at the page's Wall, a message can be found there, presumably from the company, that reads, "Keep an eye out to experience casino-style gaming from PopCap Games!" A week later, a poll was posted asking fans about their favorite type of casino games--unsurprisingly, the "Slot Machines" category won by a landslide.

GeekWire points out that this might be because PopCap is now owned by EA, which likely has a vested interested in directly competing with Facebook game champ Zynga at every turn. However, it's also important to keep in mind that a majority of PopCap's games (not including Plants vs Zombies) are visibly influenced by a casino approach to gameplay albeit with a far heavier focus on skill rather than luck.

[Via Financial Times]

[Image Credit: Destructoid]

What do you think PopCap might be up to with this trademark, Facebook page and domain registries? Would you play a stable of casino games from the creator of Bejeweled and Zuma Blitz? Sound off in the comments. 2 Comments.

Plants vs Zombies's Crazy Dave finds his calling: hip hop music [Video]

Cray-Z Wabby Wabbo
Unintelligible stammering backed by some smooth zombie croons, but hip hop nevertheless. In this new video by PopCap, Crazy Dave (you know, the guy who sells you stuff?) from Plants vs Zombies takes a shot at making a hip hop video. Of course, you'll never know what the guy is spitting out rhymes about, as he can't say much more than "wabby" and "wabbo."

In fact, that's exactly the title of Cray-Z's--Crazy Dave's most fitting stage name--debut video, "Wabby Wabbo." According to its description, Ded Jam Records decided that the world deserved to hear Crazy Dave's mindless blabbering in a more appropriate format: rap music. (Let the flaming in the comments commence!)

We don't want to ruin all the surprises, but just know this: Cray-Z, like just about all successful hip hop artists, seriously loves his bling, expensive cars and collaborating with back-up vocalists for seconds at a time. Oh, and a fan-favorite zombie makes a show-stopping vocal contribution ... literally.

Considering all the work PopCap has been up to on the game already, we're guessing this is just how the team prefers to spend their free time. And please, guys, if your free time results in more comedy gold like this, definitely squeeze in more of that free time. Check out the video below.


[Video Credit: PlantsVsZombies]

Are you a fan of Plants vs Zombies? What about PopCap's hilarious videos surrounding its games? Sound off in the comments.

Survey: Bejeweled Blitz could sharpen old noggin in baby boomers

For the young, and now the old, it looks like PopCap games are good for everyone. In a survey of over 10,000 U.S. residents conducted by researcher Susan K. Whitbourne, Ph.D., 47 percent of older adults who play Bejeweled Blitz regularly reported feeling sharper while performing tasks.

Whitbourne, a psychology researcher at University of Massachusetts Amherst, presented her findings at this year's American Psychological Association's (APA) convention in Washington D.C. According to PopCap, Whitbourne believes that Bejeweled Blitz could be a viable platform for improving cognitive skills in older adults because it involves several of the skills that have been shown the be improved after playing video games.

Designed to see whether Whitbourne's inklings checked out, the survey found that 22.4 percent of participants aged 65 and over found their ability to see patterns improved. A small 23.9 percent of the same group reported that they could perform timed tasks more quickly after playing the game regularly. While the survey consisted of 10,331 adults aged 18 to 80-years-old, 41 percent of those were 50-years-old and over (and 83 percent total were women). And it's worth nothing that over 78 percent of participants reported to have a college degree.

Nearly half (47.5 percent) of adults aged 50 and older said that they paid no attention to the 60-second countdown timer in Bejeweled Blitz, and 52.9 percent of those 65-years-old and over reported the same reaction. Both groups of older folks were less likely than those 18 to 24-years-old to report feeling anxious because of the timer. Overall, a whopping 66.4 percent said that the game's multiplier gems were positively motivating.

Whitbourne's findings were well-received by some at the convention, like Dr. Walter Boot, director of the Attention and Training Lab of the Department of Psychology at Florida State University. "I believe the work Dr. Whitbourne and her colleagues are doing, using Bejeweled Blitz, is both critical and exciting, and that more research like this needs to be done exploring not only the types of games that bring about cognitive benefits, but also the types of games older adults are willing to play and why," Boot said. "The best cognitive aging intervention in the world is useless if older adults aren't willing and able to engage in it."

Of course, PopCap has a vested interested in the various applications of its hit games. But these findings are interesting, nevertheless. Well, there you have it: It looks like PopCap games like Bejeweled have become the proverbial Coca-Cola of the games industry--not only are they delicious fun, but they're good for you, too!

Do you believe that games like Bejeweled could be good for your cognitive health? What games do you or older folks in your life play to keep the brain in tip-top shape? Sound off in the comments. Add Comment