Survey: Nearly 20 percent of social game fans are brand new gamers

And you claim to "dabble" in FarmVille and the like--we're onto you. A new survey by Bejeweled Blitz maker PopCap and Information Solutions Group found that 68 percent of social gamers play said games at least once daily. That amounts to 81 million players, while a still-impressive 49 million (41 percent) report playing social games multiple times daily.

The survey was completed by 1,201 people (801 in the U.S. and 400 in the UK) who reported playing social games more than 15 minutes a week. All in all, according to this survey, social games are on the rise, but you already knew that. What's important to note is that 17 percent of all social gamers have never played a video game before. (According to the survey, they're mostly 50 plus women.) While much smaller than you might have imagined, it's without a doubt that the genre has literally created a new breed of gamer.

As these new social gamers continue to invest themselves in their favorite Facebook games more traditional companies will undoubtedly attempt to garner their attention. Of course, these folks will have different expectations of what a video game actually is, and therefore change how games are made ... perhaps across the board.

And, according to the survey, more folks between 18 and 29 years old are playing social games, who have more likely than not played video games before. When new demographics crop up in any industry, they're almost immediately targeted. The social games movement will be no different, and color us intrigued to see the results. Click here to see the full survey.

Do you consider yourself a new breed of gamer, or one that's simply taken an interest to social games? How do you think social games will continue to change video games across the board?

Half of all U.S. social gamers own a game console, RockYou study says

As if we already didn't know: Some social gamers are more "hardcore" than we thought. But the next study released that attempts to drive this point home is courtesy of Zoo World creator RockYou and conducted by Interpret, a media research firm. Titled the "Social Gamer Thought Leadership Research Study," it finds that 50 percent of U.S. social gamers own a traditional gaming console.

The study, which polled over 2,00 social game fans living in the U.S. aged 18 and older with a 60-40 women to men split, also found that social gamers are more "sophisticated." To back up the claim, the study reports a quarter of social gamers prefer games with quests, and that 22 percent admit that score-sharing drives their urge to play more. Oh, and these players also spend quite a bit of time with the games.

Of the over 2,000 people polled, RockYou and Interpret found that the average social gamer spends an average of 9.5 hours playing out of the 13 average hours they spend on networks like Facebook. The average social game player, according to the study, has just over 16 real-life frieds playing these games with them and has made 20 new friends through social games. Of course, the study doesn't get into how deep said friendships are, but how could you?

The study also reports that 42 percent of social gamers would play a social game more, if offered real world rewards like coupons or gift cards. (But isn't the idea to get them to pay up?) It was just recently that Raptr discovered that a number of Zynga fans may be Halo and Grand Theft Auto fans, too. And before that, Kabam found in its own study that the hardcore crowd on Facebook is growing.

What should you take away from this influx of studies and reports? Regardless of whether you still dig tending to virtual crops or running a shanty town, many developers--even the "casual" ones--seem all but done with your farms and cities of yore.

What do you think of the numerous reports on the growing hardcore crowd in social games? How do you think this will change the industry in the long run? Sound off in the comments. Add Comment